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What’s Driving Malaysian Car Owners?

As Malaysia inches towards the full implementation of AFTA, car marketers are moving into high-gear to improve efficiency and competitiveness, including gaining & maintaining market share.

OMD & PHD (Omnicom Media Group) conducted the related research in bite-sized snapshots to unearth answers to a few key questions. The fieldwork, executed by Effective Measures, covered all major websites and 215 car owners, aged between 18-54.  The respondents are mainly from the central region of Malaysia.

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Infographic OMD PHD Car May 2013
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Infographic OMD Car May 2013

Source: OmnicomMediaGroup, Andreas.Vogiatzakis@OmnicomMediaGroup.com