Brand Marketing Cases, Insights, News & More!

Snappy Highlights Warehouse

Carat August 2013

Lights! Camera! Action? Nope! Cash!

Hollywood spectaculars will continue to lord over the cinema screens in Malaysia. And young urban affluent Malaysians are becoming more discerning, paying for good quality value for money production that is delivered by imported movies

Source: Carat Malaysia,
GFK Dec 2012

GfK Market Insight, Malaysia. July 2013

The month of July was a good month across most Technical Consumer Goods sectors as it was the month just before the Hari Raya festivities. Product categories such as Home Appliances and Consumer Electronics saw a spurt in sales this month following a mix of both heavy promotional ctivities and increased spending by consumers in preparation for the holidays.

Ipsos Spend Pay Later

What the Heck! Spend Now, Pay Later!

Affluent Malaysians with disposable income are spending more…Even though Malaysians are not earning more, they are spending more every month, using credit cards to pay for purchases. More inside…

Carat July 2013

Carat Malaysia’s Media Update: July 2013

This issue features the 1H 2013 ADEX and how it would pan out over the next six months. Also featured is the timely look at Pay TV, tracing its inception into ADEX reporting till 1H 2013 to appreciate the changes that are happening to monitored ADEX.

Source: Carat Malaysia,
Spread July 2013 Pic

SPREAD Newsletter July 2013

This newsletter from Rally Media and Universal McCann is a REAL TREAT!

Source: IPG Mediabrands,
GFK Dec 2012

GfK Market Insight, Malaysia. June 2013

In the first six month of 2013, technical consumer goods in Malaysia experienced an upward trend of 7.5% in units and 13% in value compared to the corresponding period in 2012. The key growth engines which registered double digit value expansion were Home Appliances and Telecommunication.

Carat June 2013

Carat Malaysia’s Media Update: June 2013

Astro remains unchallenged with 99% market share in Pay TV; whilst Adspend for Ytd May 2013 grew 19% YoY to reach a high of RM4.8 billion.

Source: Carat Malaysia,
GFK Dec 2012

GfK Market Insight, Malaysia. May 2013

Prime Minister, Datuk Seri Najib Abdul Razak said Malaysia was on track to become the high income developed nation as early as 2018, two years earlier than the targeted 2020.

Carat May 2013

Carat Malaysia’s Media Update: May 2013

There’s been a massive surge in TV and news portal consumption during GE13

Source: Carat Malaysia,
ASEAN Pulse Thailand Q2 13

Thailand, the Next Luxury Shopping Destination

A report that explains why there is a huge potential for Thailand to become a formidable shopping destination for luxury products