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Media Strategy Cases Warehouse

BMW -  BMW Digital Board

BMW: Looming Ominously in the Rearview Mirror

Carat gives BMW’s new F10 a commanding presence by accentuating its strong “overtaking presence” on over-sized billboards at one of the busiest arteries in the Klang Valley

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - Branded Content on TV

Air Asia X turns to Branded Content to Unveil the Oriental Experience

CARAT drums-up a campaign to help Air Asia unveil the Oriental Experience and elevate awareness for selected destinations in China

Source: Carat Malaysia, Bala.pomaleh@carat .com

Eclipse Aims to Entrench in the Cluttered Mints Category

Wrigley’s launched Eclipse Sugar Free Mints to young urban Chinese women leading healthy lifestyles

Gangnam 6

Politics Gets Comfy with Digital and Social Tools

The 2012 Presidential Election of the United States of America has generated considerable buzz from it’s online campaign

Maybank 1-2

Maybank Celebrates Malaysia’s 50th Birthday

Its colours and lights-on as Posterscope helps Maybank celebrate Malaysia’s 50th birthday

Maybank Mirror

Maybank Wants Customers to “See” Themselves

Posterscope hits on a creative idea to help Maybank’s customer feel that they are the “King”


Dumex Dugro Endears to Malay Consumers

OMDs campaign for Dumex Dugro ropes-in a celebrity couple to touch the hearts of Malay consumers


Brylcreem Stays Forever Young for Youths

OMD’s creative solution readjusts the perception towards Brylcreem and inches the share upward


Hong Leong Rides on Independence Day to Differentiate

OMD negotiated the first breakthrough Page 3 wrap of leading newspapers for Hong Leong Bank to ride on Malaysia;s Independence day

Cadbury 1

Cadbury Goes All Out to Spread Joy

Malaysia turns fifty; and Cadbury spreads joy in conjunction with the Nation’s birthday