Brand Marketing Cases, Insights, News & More!

Email & Mobile Warehouse

BMW - Making a Point with a Whole New Point-of-Sale

BMW Turns to Point-of-Sale to Boost Enquiries & Showroom Traffic

BEST USE OF POINT-OF-SALE: Carat ramps-up brochure requests and showroom visits for BMW by taking advantage of key mobile phone features

Source: Carat Malaysia, Bala.pomaleh@carat .com
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Why Bother with Mobile Anyway?

Mobile devices are responsible for over 20 % of all e-commerce shopping – and that number is growing swiftly every year!

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Avis Emails Syncs with Customer Habits; Improves Interaction

E-mail is a key component of Avis’s marketing strategy; the company sends more than 700,000 promotional “Avis Savers” e-mails per month

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Vacation Planning Gets Easier with Personalization, Automation & Flexibility

RCI improves vacation planning tools for members, by making it easier to search available affiliated resorts and customize the information that they receive

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e-Dialog GUIDES British Airways to E-MAIL AUTOMATION

British Airways chose e-mail as the primary tool to achieve the company’s key business goals

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Email Enables Geotargeted Personalisation for NHL.com

NHL.com used fan data to develop a highly-relevant e-mail announcement that would speak to each fan directly

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American Airlines Tweaks Their System to Channel More Relevant Emails

American Airlines’ NetSaaver template provides customers with more relevant fares and information

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Airtran Keeps Customers Engaged Thru’ Partner Offers

With membership growing rapidly at about 25% per year, AirTran creates a fresher look and more relevant content for loyal customers

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North Face Gives Subscribers a Hearty Welcome!

e-Dialog and The North Face Welcome Customers to the Great Outdoors

JetBlue

Jetblue Reroutes Travellers into Abandoned Carts

JetBlue Fares Well with Abandoned Shopping Cart Trigger