Brand Marketing Cases, Insights, News & More!

Co-Creation Warehouse

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Reinventing Instant Coffee, Café Style

Nescafé joins hands with eYeka to search for a range of innovative concepts for the next generation of instant coffee to keep the category relevant and attractive

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eYeka’s COMMUNITY POSITIONING MINI-OREO COOKIES

Kraft explores potential positioning and communication platforms for Mini-Oreo through co-creation, thus giving consumers a greater voice

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The Volvic Bottle is Redesigned by eYeka’s Community

Co-Creation delivers in 3 weeks 109 packaging ideas from over 27 countries for Danone’s mineral water brand Volvic

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Co-Creation: Unlock its Power Now!

How to unlock the collective creative power in consumers to lead within existing markets and create new ones, fast.

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eYeka’s Community Refreshes Coke’s Brand Promise

Coca-Cola decided to ask eYeka’s community of creative individuals what energizing refreshment meant to them.

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Engaging Prosumers to Shape Your Brand

The need to engage in collaborative branding is gaining ground, with more consumers making decisions