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Consumer Nuances Facts & Insights Warehouse (page 3)

DIY OMG 3

Is the Time Ripe to Engage “DIY” Enthusiasts?

The Do-It-Yourself (D. I. Y.) market is huge – at close to RM6 billion in consumer expenditure (2010); and continues to grow from year to year.

OMG Bar

What’s Delayed Marriage and Child Bearing Got to Do with Marketing?

Delayed marriage and child bearing among the young and mature and its implication to marketing & advertising

Source: OmnicomMediaGroup, Shelvei.yong@omnicommediagroup.com