Brand Marketing Cases, Insights, News & More!

Consumer Nuances Facts & Insights Warehouse (page 2)

iproperty

Malaysians Share their Views on the GE13 and the Property Market

A snapshot of a survey of over 2,000 respondents which provided valuable insights into how they perceived the current property market

GfK logo_small

Double Digit Growth for Major Domestic Appliances

The rising affluence of contrasting ends of consumers is stimulating sales of major domestic appliances in Southeast Asia: GfK Asia

Source: GfK Asia Pte Ltd, Seraphina.Wee@gfk.com
GfK logo_small

Malaysian consumers bought over 800,000 tablets in 2012: GfK Malaysia

The uptrend in tablet adoption saw around 823,000 units of the gadget being snapped up by consumers in Malaysia in 2012, reflecting a whopping growth of 87 percent or 384,000 units more compared to 2011

Source: GfK Asia Pte Ltd, Seraphina.Wee@gfk.com
map_of_china

China’s Reproductive System is a Boon for Baby Care Products

Consumers in key Chinese cities increasingly buying baby care products on the Internet: GfK

Source: Gfk
Halal

The Malay Consumer Profiled

Is the Malay community, the largest demographic in Malaysia the most important demographic in terms of potential and value?

image 1

Make Way for the Guys…

Brand Builders should take advantage of the growing interest for male-specific products as well as apparel lines

chart4

Malaysia’s Consumer Confidence Stays in the Top 10!

Malaysian consumer confidence ranks 9th among 58 countries; declines 6 points in q3 2012

Shopper 12  Picture2

Consumers Cautiously Optimistic but Price Conscious (2012)

Three in five shoppers would buy only the essential items in response to rising food prices and one third would buy less in total, amongst the highest in SEA

nielsen-logo

Malaysian Consumer Confidence Up 4 Points (2012)

Over two-thirds of Malaysians are optimistic; Total FMCG value growth reported year-on-year decline in April and May as consumers are holding back spending…

Slide1

Muslims Stock-Up Before the Fasting Month (2011)

70% of MUSLIMS STOCK UP ON NON-PERISHABLE ITEMS PRIOR TO THE FASTING MONTH. Consumers aged 20-39 and central region Muslims stock-up the most