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Campaigns Warehouse (page 3)

OmnicomMediaGroup Hasbro

Hasbro’s POPPIN PARK’ – Out-of-Stock!

OMD’s campaign for Hasbro’s POPPIN PARK’ toys for Infants and Preschoolers deliver results beyond expectations despite a modest budget

Ayamas - Chef Wan Live!

Ayamas + Chef Wan + Bubur Lambuk = An Unforgettable Treat

BEST USE OF ACTIVATION: Chef Wan hits the ground and goes on-air as well to entice Malay consumers to get cuddly with Ayamas’ Bubur Lambuk, a popular Malay dish

Source: Carat Malaysia, Bala.pomaleh@carat .com
Ayamas - Bubur Lambuk

Ayamas Heads for the Malay Heartland to Endear During Ramadhan

BEST USE OF SMALL BUDGET: Celebrity Chef Wan travels to the Malay heartland with Ayamas to amplify the message of sharing; and Carat delivers despite a challenging budget

Source: Carat Malaysia, Bala.pomaleh@carat .com

Baby Kiko Battles Brands with Higher Aspirational Value

The first child makeover reality show takes off in Malaysia and the target, celebrity parents, become fashion stylists for their kids. The programme averaged 300,000 viewers/episode


Visa Disrupts Traffic to Distract Shoppers

Visa gets in close proximity with high disposable income shoppers in popular malls located at market centres; with eye-popping results to show post-campaign


Spend! There’s Visa Debit Card to Help!

The campaign brought together 2 popular brands; Visa and Guardian’s 300 stores got together to brand cash registers to demonstrate the convenience of paying thru’ a debit card


Glorifying Munchy’s as a Successful Homegrown Brand

Munchy’s moves to drive-home the fact that its #1 in Malaysia and has in tow a bevy of sub-brands and wide product repertoire; all primed to inject fun into the lives of Malaysian consumers


The Magnetic Pull of Mamil Gold

The campaign imperative: To increase awareness for the importance of immunity, close the share gap in the category and increase consumption of the brand


Hasbro Encourages Families to Play and Bond

A campaign in times of economic uncertainly chooses to excite parents and kids with “Family Game Night”; for the entire family to enjoy and become closer

BOH - BOH Sedap Giler

BOH: Sharing the Best Eating Joints

BEST USE OF SPONSORSHIP: A drive by BOH urging Malaysians to share their favorite eating joints delivers hidden gems nationwide and increases stall revenues

Source: Carat Malaysia, Bala.pomaleh@carat .com