Brand Marketing Cases, Insights, News & More!

Campaigns Warehouse (page 2)

OMD CARTIER 1

Cartier Seeks Greater Visibility in a Cluttered Category

Luxury brand Cartier wants young PMEBs to think of itself as a youthful, fashionable and luxury jeweller

OMD CARTIER

Cartier Endears to Well-Read and Discerning PMEBs

Cartier launches an affordable range in an unconventional manner

OMD CALCIYUM

Calci-Yum Endears to Kids!

Calci-Yum connects with kids in a fun, colourful and interesting way

OMD BRYLCREEM CHALLENGE

Bring it on with the Brylcreem Challenge

A campaign to make Brylcreem look younger, more cool and more confident

OMD FACE FIRST 1

“Face First”; The Brylcreem Masculinity Challenge

Brylcreem persuades the metrosexual male to have a go at its 2-in-1 facial cleanser and easy shave, the one-step face-care regimen.

OMD Ambi Pur 1

A Refreshing Journey with Ambi Pur Car

Ambi Pur dressed-up 150 cabs and set them loose to drive home the brand’s odour-eliminating and air-refreshing properties

Smart Crush 1

The Hip & Zippy “SMART” Rolls in Guerrilla Style!

CRUSH creates a targeted 360 degree campaign to get the word out about a new entrant to the auto market

Source: Karthi Palanisamy, Managing Director, karthi@crush.com.my
OMD MCDONALDS 5

McDonald’s Asks – What’s “G” in the GCB?

A scaled budget, a limited time period was all OMD had to work with to quickly drive awareness, interest and trial for a new product offereing from the fast food Giant

Ad fest board_OL1

Malaysianising The Afro-Portuguese Foreigner

Nando’s takes note of the increasing distrust in mainstream media; and earns the Malaysian Netizens’ trust by being the objective people’s voice online

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com
PHD Stan Chart 1

Standard Chartered Delivers the Ultimate Liverpool FC Experience

PHD works hard, played ball with Liverpool FC to deliver over 17,000 new card members for Standard Chartered Bank – and over a 2-month campaign period

Source: PHD