Brand Marketing Cases, Insights, News & More!

Campaigns Warehouse

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands,
Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands,
Jotun Ads

A New Coat of Paint to Welcome Hari Raya Aidilfitri

Brand agency Roar Point executes an integrated campaign for Jotun; encouraging consumers to freshen their homes with a new coat of paint

Source: Long Yun Siang,
Case 2 - Crowdsourcing Product Innovation

Dutch Lady: Crowdsourcing Product Innovation

The ballots were cast, and Sweet Corn won the elections with a big fight from others!

Source: IPG Mediabrands,
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands,

Kiwi Kleen Delivers Cleaning Tips and Demos

A “30-minute Chef” takes centre-stage to Demonstrate the ease of cleaning via useful and practical tips on TV


Hong Leong Unites Product Activities into One Key Comm Channel

A different media strategy saw the creation of a new segment; news sponsorship on TV to deliver cut-through


Wrigley’s Doublemint Hits the Streets During Ramadhan

OMD rolls-out an integrated campaign for Wrigley’s to “Freshen Things Up!”


Beefing-Up McDonald’s Beef Foldover & Reinforcing Leadership

McDonald’s embarked on a journey to introduce a new product, and reinforce market leadership


Eclipse Aims to Entrench in the Cluttered Mints Category

Wrigley’s launched Eclipse Sugar Free Mints to young urban Chinese women leading healthy lifestyles