Brand Marketing Cases, Insights, News & More!

Campaigns Warehouse

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Jotun Ads

A New Coat of Paint to Welcome Hari Raya Aidilfitri

Brand agency Roar Point executes an integrated campaign for Jotun; encouraging consumers to freshen their homes with a new coat of paint

Source: Long Yun Siang, long@roar-point.com
Case 2 - Crowdsourcing Product Innovation

Dutch Lady: Crowdsourcing Product Innovation

The ballots were cast, and Sweet Corn won the elections with a big fight from others!

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
OMD KIWI KLEEN

Kiwi Kleen Delivers Cleaning Tips and Demos

A “30-minute Chef” takes centre-stage to Demonstrate the ease of cleaning via useful and practical tips on TV

OMD HONG LEONG BANK 2

Hong Leong Unites Product Activities into One Key Comm Channel

A different media strategy saw the creation of a new segment; news sponsorship on TV to deliver cut-through

OMD WRIGLEYS 1

Wrigley’s Doublemint Hits the Streets During Ramadhan

OMD rolls-out an integrated campaign for Wrigley’s to “Freshen Things Up!”

OMD MCDONALDS

Beefing-Up McDonald’s Beef Foldover & Reinforcing Leadership

McDonald’s embarked on a journey to introduce a new product, and reinforce market leadership

OMD WRIGLEYS

Eclipse Aims to Entrench in the Cluttered Mints Category

Wrigley’s launched Eclipse Sugar Free Mints to young urban Chinese women leading healthy lifestyles