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Branding & Marketing Warehouse

McDonalds Logo

McDonald’s Malaysia wins Gold

McDonald’s Malaysia wins Gold for the fourth consecutive year at the Putra Brand Awards 2013

Source: http://www.mcdonalds.com.my, Caydence.Low@my.mcd.com
Logo Wars

Popular Logos at Loggerheads

An overview of how the companies behind these logos go head to head…

Logos Evolve

Evolving Signatures of Global Brands

Must logos evolve to withstand the test of time? Think about it!

Sun 1 Pic

Branding Feared Journalists at The Sun!

CRUSH decides to cleverly and tactfully “brand” more than a couple of journalists from The Sun!

Source: Karthi Palanisamy, Managing Director, karthi@crush.com.my
Allianz logo

Allianz Prolongs the Drive to Keep Children Safe on the Road

Allianz Malaysia will continue to distribute free Child Safety Booster Seats nationwide in 2013

Overwrite 2

Relating Challenger Archetypes to Communication Strategies

Phd’s latest book “Overthrow” examines Challenger archetypes in this millennium market dynamics and the communication strategies that serves the different archetypes

Print

Do People Buy Paint? Or Ideas?

The rising cost of living has blunted the repainting plans of many homeowners. Nippon Malaysia tasked Naga DDB to stimulate homeowner’s interest

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
Gangnam 1

Let’s do the “Gangnam”!

Why and how the “Gangnam Style” became such a big buzz and a huge unmatched phenomenon?

Project Listen 1

Prudential: “Always Listening, Always Understanding”

Prudential’s marks its 88th year in Malaysia by thanking stakeholders for their support

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my