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GFK Dec 2012

GfK Market Insight, Malaysia. July 2013

The month of July was a good month across most Technical Consumer Goods sectors as it was the month just before the Hari Raya festivities. Product categories such as Home Appliances and Consumer Electronics saw a spurt in sales this month following a mix of both heavy promotional ctivities and increased spending by consumers in preparation for the holidays.


Meaningful Brands Outperform the Stock Market by 120%

“In hard financial terms, the relationship between people and brands can benefit from measuring, communicating and delivering increased well-being,” Havas Media.

Source: Havas Media
GFK Dec 2012

GfK Market Insight, Malaysia. June 2013

In the first six month of 2013, technical consumer goods in Malaysia experienced an upward trend of 7.5% in units and 13% in value compared to the corresponding period in 2012. The key growth engines which registered double digit value expansion were Home Appliances and Telecommunication.

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Tablet Market in Malaysia Grew 20 Percent

Nearly 450,000 tablets flew off the shelves in the January to May this year, over 170,000 or 61 percent more compared to the first five months of last year


Millennials and the Future Of Work

What does being an entrepreneur mean to Millennials? “A creative person with a successful drive to create something new in the business world.” Access to slides and infographic inside

GFK Dec 2012

GfK Market Insight, Malaysia. May 2013

Prime Minister, Datuk Seri Najib Abdul Razak said Malaysia was on track to become the high income developed nation as early as 2018, two years earlier than the targeted 2020.

Infographic OMD Car May 2013

What’s Driving Malaysian Car Owners?

Buying a car is like embarking on an adventure of sorts – who calls the shots? Local or foreign brand? Luxury or non-luxury? This information from OMD and PHD delivers some pithy ideas

Source: OmnicomMediaGroup,
GFK Dec 2012

GfK Market Insight, Malaysia. April 2013

Since the 13th general elections (GE13) on the 5th of May, there has been heavy buying activity among local and foreign investors in the FBM KLCI.

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McDonald’s Malaysia wins Gold

McDonald’s Malaysia wins Gold for the fourth consecutive year at the Putra Brand Awards 2013

GFK Dec 2012

GfK Market Insight, Malaysia. March 2013

Up till the first quarter of this year, the consumer electronics sector registered measured growth against the other categories like home appliances and photo when compared to the first quarter of last year