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Trudy & Teddy’s Moving Fashion Catalogue

Agency: OmnicomMediaGroup

Client Brand: Trudy & Teddy

OmnicomMediaGroup Trudy and Teddy

Challenge

  • Teddy & Trudy is  distributed selectively at premium departmental stores in Central
  • The target was to sell 66,000 garments and grow value share by 100%
  • Our task was to maximise media with limited budget

Solution

  • Deploy visual medium with high visibility but close to stores
  • The target? Premium working parents mainly in KL city
  • These people lead hectic working lives and commute to work via train to avoid jams; some drive as well

Execution

  • We selected KL Monorail, and wrapped the entire exterior to act as a moving billboard
  • Complementing that were 16 in-Train panels; these brought the fashion collection alive to a captive audience within the train
  • The campaign ran from June to August

Results

  • The company hit pay-dirt and sold a total of 115,000 garments
  • Their value share grew 141%
  • Word-of-mouth about the brand spread in cyber space via Fashion bloggers
  • Trudy & Teddy’s Facebook’s fan base increased to 22,664!