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Standard Chartered Delivers the Ultimate Liverpool FC Experience

Agency: PHD

Client Brand: Standard Chartered

Challenge

It’s Liverpool FC’s inaugural visit to Malaysia and Standard Chartered Bank (SCB) needed to exploit their global association to increase  brand pr

PHD Stan Chart 1Solution

We knew nothing else matters when it comes to football in Malaysia. Football is not just a sport, it is a passion ingrained in each and every die-hard fan

We needed to bring alive the ultimate Liverpool experience to one and all. Our solution was  to partner with a radio station that can provide the reach as well as the flexibility and creativity to meet this tall order

Execution

Hitz.FM was the perfect partner to run a 2-month long campaign maximizing the partnership through radio live reads, on-ground cruisers, outside broadcast in Pavilion Mall

The campaign peaked when we converted Hitz.FM to Liverpool FM on the day before the match with the entire station turning songs from Liverpool, talk-sets to weather and traffic reports

PHD Stan Chart 2

Results

Preference scores improved by 12% during the campaign. SCB signed up 17,000 new card members in the 2-month campaign period with increased spends by 60%.

Source: PHD