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Spring Creek wins DiGi’s Social Media AOR in Malaysia

SpringcreekA shared vision to go beyond conventional social media measurements of success motivated DiGi Telecommunications Sdn Bhd (DiGi) to select Spring Creek, IPG Mediabrands’ social media brand analytics, strategy, and marketing services agency in Malaysia. The appointment, that took effect early June, followed a competitive pitch that involved seven other agencies who competed for the business.

DiGi’s Head of Online Sales and Service, Ramesh Rajandran said that Spring Creek was selected for its experience and creativity in developing measurable social media strategies. “Their capability in delivering long term vision using social platforms was a key factor in the selection process,” Ramesh said.

The assignment will see Spring Creek responsible for leading DiGi’s social communications on several of their major platforms, specifically on Twitter, Facebook, YouTube and Instagram, and further propel the telco in the Malaysian social space.

Commenting on the win, Gilad Coppersmith, head of Spring Creek, for World markets Asia said that the collaboration between agency and client, their maturity about social media and the opportunities it offers to brand marketers, makes this a perfect partnership. “Both parties want to go beyond conventional measurements of success and chart the way forward. With some of the best talent in social media who are pioneers in their own right, Sprincreek is poised to take DiGi to newer heights.”

Coppersmith further added that both client and agency are eager to discover the essence of marketing and communications in the new age where each platform and communication moving forward rests on the fundamentals of what makes great marketing.

“Instead of simple regurgitation on these platforms, it is now the age of diversified ecosystem creation where advocates come alive. Great storytelling is behind every campaign and talent of both agency and client shines through in the harmony of working as one.”