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Milking the First Gen-Y Parents

Gen-Y has been the focus of countless studies in the last few years.  However, this carefree and demanding generation is now on its way to parenthood. This transition naturally brings new responsibilities and challenges that are enormously different from the lifestyle of the earlier rebellious days.

The question…How is the Gen-Y faring with parenthood? And in particular, with the Infant Formula category.

OMD & PHD (Omnicom Media Group) conducted a bite-sized survey designed to obtain answers for some frequently-asked-questions. The fieldwork, executed by Effective Measures, covered all major websites and 255 parents aged 21 – 55 with kids who are 1-6 years old. The respondents are mainly from the central region of Malaysia.

DOWNLOAD Gen-Y and Milk Infographic

Infographic OMD PHD Milk May 2013
Title: Infographic OMD PHD Milk May 2013 (0 click)
Filename: Infographic-OMD-PHD-Milk-May-2013.pdf
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Infographic OMD Milk May 2013

Source: OmnicomMediaGroup,