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Malaysians Express Support for a Cigarette-Free Malaysia

Smokers who are considering quitting can take heart – Malaysians are firmly in support of your efforts!PIC 1

Thousands of Malaysians expressed strong desire to see more smokers kick their addiction to cigarettes – thanks to the opportunity presented by the Pledge to Quit Right campaign by GlaxoSmithKline Consumer Healthcare Sdn Bhd (GSK).

Organised with the support of the Ministry of Health Malaysia, the pledge drive proved popular – with 903 smokers pledging to quit smoking while 6,555 non-smokers pledged their support for smoking cessation efforts and 753 pharmacists pledged to advise smokers on the way to quit right.

The Pledge to Quit Right campaign – the first such campaign in Malaysia to mobilise public support for quitting smoking – drew to a close on 30 June 2013, following a two-week extension to give more Malaysians the opportunity to submit their pledges.

“We are heartened by the impact of the Pledge to Quit Right campaign. The warm reception by Malaysians and the number of pledges received have been very encouraging for GSK. We were very glad to receive enthusiastic requests to extend the campaign beyond our initial closing date of 16 June. The warm reception by members of the public is a strong indication that a large number of Malaysians support efforts to encourage smokers to quit – a sentiment we hope will contribute to improved public health,” said Raymond Khor, Head of Marketing – Wellness, GSK Malaysia.

“By helping to reduce the number of smokers and Malaysians exposed to second-hand smoke, we hope to help reduce the number of patients with non-communicable diseases (NCD) – such as cancer, heart disease, and chronic obstructive pulmonary disease (COPD). This is in line with the hopes expressed by Minister of Health Datuk Seri Dr S. Subramaniam at the national World No Tobacco Day celebration recently,” added Raymond. Datuk Seri Dr S. Subramaniam also signed a Pledge to Quit Right during the World No Tobacco Day event at Sunway Pyramid, together with Tan Sri Jeffrey Cheah, Chairman and Founder of the Sunway Group.

At Sunway Pyramid, GSK participated in the Ministry of Health’s 3-day concourse event from 31 May to 2 June 2013 and sponsored hampers for recipients of the Ministry’s Certificate of Achievement awarded to 10 ex-smokers who have successfully quit and stayed cigarette-free. They included Chandrakant Gokalbhai, who participated in GSK’s Quit Smoking Challenge in 2011.

During the duration of the Pledge to Quit Right campaign, members of the public submitted their pledges at the Pledge to Quit Right SAMSUNGboard during roadshows held at the Sunway Pyramid and 1-Utama shopping malls – both from 31 May to 2 June 2013 – in conjunction with World No Tobacco Day 2013, as well as on the mobile Pledge to Quit Right board transported by Era FM and My FM radio cruisers.

Objectives and purposes of the Pledge to Quit Right Campaign

  • To support the Ministry of Health’s policies for public health such as the Tak Nak Merokok campaign
  • To share information with all Malaysians on the right way to quit smoking, with the proper pharmaceutical tools, as well as having expert advice and counselling, and strong support from family and friends
  • To increase awareness amongst the public on the professional support available for quitting smoking
  • To give smokers the knowledge and confidence to start their journey towards a cigarette-free life
  • To drive public support for a Malaysia free from cigarette dependence

 

The Pledge to Quit Right board also made an appearance at GSK’s Malaysian head office, where 90 GSK personnel pledged their support for a cigarette-free Malaysia. As part of the extended campaign, the Pledge to Quit Right team also collected pledges at the Premier Health Education and Health Awareness Exhibition held on 29 and 30 June 2013 at the Mid Valley Exhibition Centre.