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Lights! Camera! Action? Nope! Cash!

Highlights from Carat Malaysia:

  • At the movies: Foreign titles took 84% of the total RM608 million gross receipts. This despite having 76 local films released that year.
  • “It’s all about experience”: Key Malaysian cinema operators are targeting 100% digital by end 2013
  • Globally, film entertainment is growing despite challenges

  • And according to Nielsen, monitored ADEX grew 19% YoY in the first 7 months of 2013 with a line that is beginning to flatten from May

Download to find out more from MONTHLY MEDIA UPDATES, a compilation of current & relevant stories in advertising & marketing, with POVs by CARAT MALAYSIA.

Download Carat Monthly Media Update August 2013

Carat Monthly Media Update - August 2013 (3)
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Source: Carat Malaysia, Bala.Pomaleh@Carat.com