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Education for the Executive

Brand Pillar 2Malaysia’s First and Only Executive MBA (EMBA) in Branding and Marketing

# Designed to upscale your brand management capabilities FAST!

This focused EMBA is the result of a collaboration between Brandedge (www.mybrandedge.com) and the Institute of Professional Development – Open University Malaysia (www.ipdoum.edu.my)

The EMBA is a customized programme that is designed to reflect the career challenges and time constraints of brand marketing professionals. This accelerated programme places enormous emphasis on practical learning and is structured to reflect the professional commitments of working adults.

 

Key Advantages

IPD-OUM’s EMBA in Branding & Marketing offers several advantages to the working professional:

  • Branding & Marketing focused
  • Exposure to a surplus of case studies
  • Mandatory applied learning
  • Faculty of training consultants with extensive industry contact
  • Discussions with visiting savvy brand builders
  • Templates to be used at work (selected modules)
  • Practice-orientated and inspiring reading materials
  • Brand marketing industry practice updates (And its FREE!)
  • Completed in 12 months
  • Industry practice updates
  • …and more!

The Line-Up of Inclusive Modules 

The programme delivers 9 modules that all candidates must complete successfully:

  1. Advanced Brand Management
  2. Strategic Marketing Management
  3. Internet & Social Media Branding
  4. Customer Service Strategy
  5. Consumer Behavior Insights
  6. Strategic Brand Communications
  7. Global Marketing Management
  8. Marketing & Finance
  9. Strategic Thinking in Brand Marketing.

A list of typical attendees

  • C-Level managers
  • Marketing Directors
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Sales Managers
  • Trade Marketing Executives & Managers
  • Marketing Executives
  • …and those who are committed to building a career in brand building.

Contact: Raghunath, Programme Consultant, +6. 012. 3325626. Email: brandman@tm.net.my

More information HERE

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