Brand Marketing Cases, Insights, News & More!

YouTube Warehouse (page 2)


Do People Buy Paint? Or Ideas?

The rising cost of living has blunted the repainting plans of many homeowners. Nippon Malaysia tasked Naga DDB to stimulate homeowner’s interest

Source: Naga DDB Insights,
Gangnam 1

Let’s do the “Gangnam”!

Why and how the “Gangnam Style” became such a big buzz and a huge unmatched phenomenon?

Project Listen 1

Prudential: “Always Listening, Always Understanding”

Prudential’s marks its 88th year in Malaysia by thanking stakeholders for their support

Source: Naga DDB Insights,
Naga English 1

“Oh My English!”

Astro intended to launch “Oh My English!” Malaysia’s first situational comedy programme that promotes learning English

Source: Naga DDB Insights,
OMD YouTube 3

YouTube Launches a New Tube

YouTube throws its weight behind professional and commercial content.


Nips Teams-Up with Digital Astro to Target the Young

Malay Teens, local celebrities, social gaming, YouTube, Facebook, Astro, Akademi Fantasia, Viral videos – a judicious mix delivers notable results for the Nips brand


Nips Goes Social to Entice the Young

Social gaming takes centre-stage in a campaign targeting the young to entrench the brand proposition as fun, colourful, playful, sociable, young and creative


Idea Monday 1: What a Blast!

Featured brands: Switzerland, Kohlber Bun, Geico, YouTube

Source: CreativeJuice\Kuala Lumpur,

Prudential: Getting Young Adults Ready for Insurance

Prudential fuels conversations with young adults in order to subtly steer them to a new life insurance policy specially created for them

Source: David Mitchell, Naga DDB Insights,
Naga DDBlitz December 2011 - Bringing the nation together, one apology at a time 1

DiGi Moves to Neutralise Angst, Accusations and Finger Pointing

A campaign that persuaded Malaysians to open-up and seek forgiveness for offending others

Source: David Mitchell, Naga DDB Insights,