Brand Marketing Cases, Insights, News & More!

Youth Warehouse

Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
OMG April 13

OMG Newsletter April 2013

Contents: Is Traditional Media Relevant to the Young? A Social Media Snapshot; KLIA TV

Source: OmnicomMediaGroup, Andreas.Vogiatzakis@OmnicomMediaGroup.com
Roller Coaster

Roller Coaster Accelerates Conversations

A campaign by OmnicomMediaGroup for Roller Coaster elevates conversations about the brand in the social space and delivers more fans as well as sales

2016 Pic 1

Technologies Designed to Dazzle Come 2016!

PHD Malaysia discussed new technologies that will become prevalent over the next five years and their impact on society and the marketing and communications industry

OMD Newspaper 8

Aren’t Malaysians Bucking the Newspaper Readership Trend…

It is interesting that Malaysia is the only country in APAC where newspaper readership is actually growing instead of following the typical trend of declining