Brand Marketing Cases, Insights, News & More!

Viral Warehouse

Viral

5 Key Elements of Viral Content

Mark Smiciklas from Intersection Consulting and author of The Power of Infographics, designed this helpful infographic The Five Key Elements of Viral Content. “The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?”

GoingViral

The Anatomy of Going Viral

What makes something go viral? Here is how your content can potentially go from one view to millions!

Case 4 – Topical Marketing

Battle Hymn of the Tiger Mother

Frisco’s first ever topical marketing campaign generated 11,000 quality interactions from mothers; and subsequently viraling to almost 4.1 million Malaysians.

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Social Media OMG

Are You Winning or Losing the Social Game?

Digital Sphere: 8 Social Media Metrics You Are Advised Never to Ignore

Roller Coaster

Roller Coaster Accelerates Conversations

A campaign by OmnicomMediaGroup for Roller Coaster elevates conversations about the brand in the social space and delivers more fans as well as sales

Gangnam 1

Let’s do the “Gangnam”!

Why and how the “Gangnam Style” became such a big buzz and a huge unmatched phenomenon?

OMD NIPSTER 2

Nips Teams-Up with Digital Astro to Target the Young

Malay Teens, local celebrities, social gaming, YouTube, Facebook, Astro, Akademi Fantasia, Viral videos – a judicious mix delivers notable results for the Nips brand

Naga DDBlitz December 2011 - Bringing the nation together, one apology at a time 1

DiGi Moves to Neutralise Angst, Accusations and Finger Pointing

A campaign that persuaded Malaysians to open-up and seek forgiveness for offending others

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my