Brand Marketing Cases, Insights, News & More!

Universal McCann Warehouse

UM logo

RHB is the First to Receive Facebook Verification

RHB Bank is the first bank in Malaysia to receive Facebook verification for its brand page on the social network site

Source: Universal McCann,
Spread July 2013 Pic

SPREAD Newsletter July 2013

This newsletter from Rally Media and Universal McCann is a REAL TREAT!

Source: IPG Mediabrands,
Case 7 – Shopper Marketing

Dutch Lady Takes Moms by Surprise

IPG Mediabrands leverages an untapped position to bring alive ‘Applied-Learning’ by creating, collecting and showcasing very Smart Tales from Moms nationwide

Source: IPG Mediabrands,

Spring Creek wins DiGi’s Social Media AOR in Malaysia

DiGi Telecommunications Sdn Bhd (DiGi) selects Spring Creek, IPG Mediabrands’ social media brand analytics, strategy, and marketing services agency in Malaysia

Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands,
Case 4 – Topical Marketing

Battle Hymn of the Tiger Mother

Frisco’s first ever topical marketing campaign generated 11,000 quality interactions from mothers; and subsequently viraling to almost 4.1 million Malaysians.

Source: IPG Mediabrands,
Munchys 4

Munchy’s – ‘Serious About Fun’

A campaign to reinforce Munchy’s brand essence – and show the fun side of serious

Source: David Mitchell, Naga DDB Insights,