Brand Marketing Cases, Insights, News & More!

TVC Warehouse (page 2)

OMD NIPSTER

Nips Goes Social to Entice the Young

Social gaming takes centre-stage in a campaign targeting the young to entrench the brand proposition as fun, colourful, playful, sociable, young and creative

OMD MCDONALDS 8

McDonald’s Gives Away Free Coke Can Glasses!

Coke turns 125; and no other brand has the lure that Coke has with collectors of branded memorabilia. McDonald’s found that that Malaysians too love their branded collectibles!

OMD MCDONALDS 2

It’s Breakfast Time at McDonald’s

Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available

munchy march 1

Driving Sales in the Stagnant Biscuits Category

Naga DDB crafts a campaign to help Munchy’s drive sales in a category that is pretty much stagnant

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
OMD VISA

Visa Does a “360” With the Olympics

A drive by OMD to increase usage of Visa cards nets impressive results for the global financial brand

OMD DUMEX

Dumex Dugro Endears to Malay Consumers

OMDs campaign for Dumex Dugro ropes-in a celebrity couple to touch the hearts of Malay consumers

Img1

Hong Leong Promotes Loans by Launching the “Perfect 10 Promotion” Campaign

Hong Leong Bank and Naga DDB injects fun into a conventional contest by putting a twist on an auspicious date -10.10.10

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
OMD LIBRESSE 2

Libresse Radio Contest Generates Over 16,000 Pageviews!

Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes

OMD RIDSECT 2

Mosquitoes Get a Deadly Dose from Ridsect’s New Twin Nozzle

OMD’s integrated campaign for Ridsect delivers quite a sting to the enemy – mosquitoes that is!

OMD LIBRESSE

Right Platform Snares Libresse 92% Contest Entries!

OMD and SCA work together to deliver a fast and impactful campaign to create mass awareness of Libresse, but with a limited time and commensurate budget