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GFK Dec 2012

GfK Market Insight, Malaysia. July 2013

The month of July was a good month across most Technical Consumer Goods sectors as it was the month just before the Hari Raya festivities. Product categories such as Home Appliances and Consumer Electronics saw a spurt in sales this month following a mix of both heavy promotional ctivities and increased spending by consumers in preparation for the holidays.

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands,
GFK Dec 2012

GfK Market Insight, Malaysia. June 2013

In the first six month of 2013, technical consumer goods in Malaysia experienced an upward trend of 7.5% in units and 13% in value compared to the corresponding period in 2012. The key growth engines which registered double digit value expansion were Home Appliances and Telecommunication.

Case 6 – Multi-Platform Content

Microsoft Opens the Windows to Happiness

Microsoft: Not just for the office but for organizing our everyday lives; and for happiness

Source: IPG Mediabrands,
GFK Dec 2012

GfK Market Insight, Malaysia. May 2013

Prime Minister, Datuk Seri Najib Abdul Razak said Malaysia was on track to become the high income developed nation as early as 2018, two years earlier than the targeted 2020.

Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands,
Case 2 - Crowdsourcing Product Innovation

Dutch Lady: Crowdsourcing Product Innovation

The ballots were cast, and Sweet Corn won the elections with a big fight from others!

Source: IPG Mediabrands,
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands,

Hong Leong Unites Product Activities into One Key Comm Channel

A different media strategy saw the creation of a new segment; news sponsorship on TV to deliver cut-through

OmnicomMediaGroup Hasbro

Hasbro’s POPPIN PARK’ – Out-of-Stock!

OMD’s campaign for Hasbro’s POPPIN PARK’ toys for Infants and Preschoolers deliver results beyond expectations despite a modest budget