Brand Marketing Cases, Insights, News & More!

sponsorship Warehouse

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
OMD HONG LEONG BANK 2

Hong Leong Unites Product Activities into One Key Comm Channel

A different media strategy saw the creation of a new segment; news sponsorship on TV to deliver cut-through

OMD BRYLCREEM CHALLENGE

Bring it on with the Brylcreem Challenge

A campaign to make Brylcreem look younger, more cool and more confident

BOH - BOH Sedap Giler

BOH: Sharing the Best Eating Joints

BEST USE OF SPONSORSHIP: A drive by BOH urging Malaysians to share their favorite eating joints delivers hidden gems nationwide and increases stall revenues

Source: Carat Malaysia, Bala.pomaleh@carat .com
BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD SUPER

Rising Up at Sahur with Super Power

Super Power targets the Malay consumer in urban and sub-urban areas to further penetrate the market; in an atmosphere of aggressive competition and brand proliferation

OMD NIPS

NIPS Creates the Perfect Talk of Town!

This campaign to accelerate sale volume takes on fickle-minded, expressive teenagers with short attention spans

OMD HONG LEONG BANK 3

Hong Leong Credit Card Owns the “Dining” Experience!

The financial institution decides to further entrench its ownership of “dining” and gain incremental sales by sponsoring Ho Chak, the No. 1 Chinese Food Programme in 8TV

OMD LIBRESSE

Right Platform Snares Libresse 92% Contest Entries!

OMD and SCA work together to deliver a fast and impactful campaign to create mass awareness of Libresse, but with a limited time and commensurate budget