Brand Marketing Cases, Insights, News & More!

Social Warehouse

Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands,

Idea Monday 42: What a Blast!

Featured brands: KLM, Samusocial, Kit Kat, ING Direct, UNICEF

Source: CreativeJuice\Kuala Lumpur,

McDonald’s Asks – What’s “G” in the GCB?

A scaled budget, a limited time period was all OMD had to work with to quickly drive awareness, interest and trial for a new product offereing from the fast food Giant

Tune Hotels - Is not about the Price

Tune Hotels: Not About Price!

Tune Hotels share-of-voice hits a high note with a more-than-reasonable budget by Carat; whilst delivering a click-thru’ rate that exceeds industry benchmarks

Source: Carat Malaysia, Bala.pomaleh@carat .com
BOH - BOH Sedap Giler - Presentation Board

BOH Sparks Conversations About Favourite Foods

Carat integrates bought, owned and earned practices to promote Malaysia’s passion for eating out – at stalls in particular

Source: Carat Malaysia, Bala.pomaleh@carat .com