Brand Marketing Cases, Insights, News & More!

Social media Warehouse (page 4)

OmnicomMediaGroup Fedex 2

Introducing…the New Maybelline Magnum Super Film

The campaign goes social, targets new young consumers, and created a new Superhero to elicit attention, drive home the key benefits and deliver brand affinity

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD LIBRESSE 4

Libresse Targets Gen-Y for Rapid Growth

An integrated campaign that went on-air, social, mobile and print complete with cliffhangers and celebrities has consumers spending over 2000 hours on Libresses’ microsite. And there’s more.

OMD NIPSTER

Nips Goes Social to Entice the Young

Social gaming takes centre-stage in a campaign targeting the young to entrench the brand proposition as fun, colourful, playful, sociable, young and creative

OMD MCDONALDS 7

Breakfast Over the Weekend at McDonald’s! Why Not?

McDonald’s introduces the Family Breakfast Box and drives emotional appeal of the family weekend breakfast to grow trials and weekend sales

OMD ANMUM ESSENTIAL 1

Anmum Ruffles the Market with the First “No Added Sugars” Milk

OMD and Anmum grabs the attention of parents with young kids through a 3-Phase campaign to extol the virtues of calculating sugar content in growing-up milk

Nokia - World's Biggest Angry Birds Playground

Nokia and Angry Birds Decide to go Social

A social campaign by Carat to revitalize and spur positive conversations about Nokia delivers results beyond expectations

Source: Carat Malaysia, Bala.pomaleh@carat .com
Munchys 4

Munchy’s – ‘Serious About Fun’

A campaign to reinforce Munchy’s brand essence – and show the fun side of serious

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my