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Social Gaming Warehouse

Case 3 – Social Gaming

Turning Malaysian Mothers into Social Gamers

A “Babyroom-Makeover-Campaign” turns Malaysian mothers into social gamers increasing brand love for Johnson’s

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
OMD NIPSTER 2

Nips Teams-Up with Digital Astro to Target the Young

Malay Teens, local celebrities, social gaming, YouTube, Facebook, Astro, Akademi Fantasia, Viral videos – a judicious mix delivers notable results for the Nips brand