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Sanitary Pads Warehouse

OMD LIBRESSE 2

Libresse Radio Contest Generates Over 16,000 Pageviews!

Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes

OMD LIBRESSE 1

Libresse Moves to 5th Place in 10 Months!

Its not a welcome mix – a new brand, a “taboo” category, established competitors, and targets with short attention span – and the brand rose to enviable awareness in 10 months!

OMD LIBRESSE

Right Platform Snares Libresse 92% Contest Entries!

OMD and SCA work together to deliver a fast and impactful campaign to create mass awareness of Libresse, but with a limited time and commensurate budget