BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers
Source: Carat Malaysia, Bala.pomaleh@carat .com
Radio Warehouse (page 2)
Nips Goes Social to Entice the Young
Digital & Social Cases March 8, 2012
Social gaming takes centre-stage in a campaign targeting the young to entrench the brand proposition as fun, colourful, playful, sociable, young and creative
Source: OmnicomMediaGroup
McDonald’s Gives Away Free Coke Can Glasses!
Campaigns March 8, 2012
Coke turns 125; and no other brand has the lure that Coke has with collectors of branded memorabilia. McDonald’s found that that Malaysians too love their branded collectibles!
Source: OmnicomMediaGroup
It’s Breakfast Time at McDonald’s
Campaigns March 8, 2012
Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available
Source: OmnicomMediaGroup
World’s Biggest Angry Birds Playground
Campaigns March 11, 2011
The angry bird’s came to rescue Nokia by turning around Malaysian youths who did not see the brand as fun, innovative and exciting
Source: Carat Malaysia, Bala.pomaleh@carat .com
Libresse Radio Contest Generates Over 16,000 Pageviews!
Campaigns March 8, 2011
Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes
Source: OmnicomMediaGroup
Panasonic Exhorts Malaysians to “Waste Not, Want Not”!
Campaigns March 7, 2011
The AV brand collaborates with the famous Grandma “Mottainai” to instill the benefits of avoiding wastage among Malaysians from all walks of life
Source: OmnicomMediaGroup
Libresse Moves to 5th Place in 10 Months!
Campaigns December 8, 2010
Its not a welcome mix – a new brand, a “taboo” category, established competitors, and targets with short attention span – and the brand rose to enviable awareness in 10 months!
Source: OmnicomMediaGroup
