BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers
Radio Warehouse (page 2)

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

McDonald’s Gives Away Free Coke Can Glasses!
Coke turns 125; and no other brand has the lure that Coke has with collectors of branded memorabilia. McDonald’s found that that Malaysians too love their branded collectibles!

It’s Breakfast Time at McDonald’s
Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available

Libresse Radio Contest Generates Over 16,000 Pageviews!
Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes

Panasonic Exhorts Malaysians to “Waste Not, Want Not”!
The AV brand collaborates with the famous Grandma “Mottainai” to instill the benefits of avoiding wastage among Malaysians from all walks of life

Libresse Moves to 5th Place in 10 Months!
Its not a welcome mix – a new brand, a “taboo” category, established competitors, and targets with short attention span – and the brand rose to enviable awareness in 10 months!