Brand Marketing Cases, Insights, News & More!

Radio Warehouse (page 2)

BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD NIPSTER

Nips Goes Social to Entice the Young

Social gaming takes centre-stage in a campaign targeting the young to entrench the brand proposition as fun, colourful, playful, sociable, young and creative

OMD MCDONALDS 8

McDonald’s Gives Away Free Coke Can Glasses!

Coke turns 125; and no other brand has the lure that Coke has with collectors of branded memorabilia. McDonald’s found that that Malaysians too love their branded collectibles!

OMD MCDONALDS 2

It’s Breakfast Time at McDonald’s

Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available

Nokia - World's Biggest Angry Birds Playground (integrated media)

World’s Biggest Angry Birds Playground

The angry bird’s came to rescue Nokia by turning around Malaysian youths who did not see the brand as fun, innovative and exciting

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD LIBRESSE 2

Libresse Radio Contest Generates Over 16,000 Pageviews!

Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes

OMD PANASONIC 2

Panasonic Exhorts Malaysians to “Waste Not, Want Not”!

The AV brand collaborates with the famous Grandma “Mottainai” to instill the benefits of avoiding wastage among Malaysians from all walks of life

OMD LIBRESSE 1

Libresse Moves to 5th Place in 10 Months!

Its not a welcome mix – a new brand, a “taboo” category, established competitors, and targets with short attention span – and the brand rose to enviable awareness in 10 months!