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Radio Warehouse

Case 6 – Multi-Platform Content

Microsoft Opens the Windows to Happiness

Microsoft: Not just for the office but for organizing our everyday lives; and for happiness

Source: IPG Mediabrands,
Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands,
hitz_screenshot1 the First Malaysian Radio Station at the 17th Annual Webby Awards

Astro Radio’s is the first Malaysian radio station that has been awarded with an Official Honoree title in the 17th Annual Webby Awards for the Radio & Podcasts category

Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands,

Eclipse Aims to Entrench in the Cluttered Mints Category

Wrigley’s launched Eclipse Sugar Free Mints to young urban Chinese women leading healthy lifestyles

Carat Jan 2013 Update

Carat Malaysia’s Media Update: January 2013

There is a possibility that some of the advertising expenditure have been channeled into media not currently monitored by Nielsen, making the scale of spending less than realistic

Source: Carat Malaysia,

McDonald’s Asks – What’s “G” in the GCB?

A scaled budget, a limited time period was all OMD had to work with to quickly drive awareness, interest and trial for a new product offereing from the fast food Giant

PHD Stan Chart 1

Standard Chartered Delivers the Ultimate Liverpool FC Experience

PHD works hard, played ball with Liverpool FC to deliver over 17,000 new card members for Standard Chartered Bank – and over a 2-month campaign period

Source: PHD
BOH - BOH Sedap Giler

BOH: Sharing the Best Eating Joints

BEST USE OF SPONSORSHIP: A drive by BOH urging Malaysians to share their favorite eating joints delivers hidden gems nationwide and increases stall revenues

Source: Carat Malaysia, Bala.pomaleh@carat .com
BOH - BOH Sedap Giler - Presentation Board

BOH Sparks Conversations About Favourite Foods

Carat integrates bought, owned and earned practices to promote Malaysia’s passion for eating out – at stalls in particular

Source: Carat Malaysia, Bala.pomaleh@carat .com