Brand Marketing Cases, Insights, News & More!

Print Warehouse (page 2)

OmnicomMediaGroup Hasbro

Hasbro’s POPPIN PARK’ – Out-of-Stock!

OMD’s campaign for Hasbro’s POPPIN PARK’ toys for Infants and Preschoolers deliver results beyond expectations despite a modest budget

OMD Newspaper 8

Aren’t Malaysians Bucking the Newspaper Readership Trend…

It is interesting that Malaysia is the only country in APAC where newspaper readership is actually growing instead of following the typical trend of declining

OMD DUMEX DUGRO

Dugro Doubles Planned ROI!

Dumex targets Malay consumers, opts for a contest supported by TV advertising to drive consumption of their product over 2 months

Print

Do People Buy Paint? Or Ideas?

The rising cost of living has blunted the repainting plans of many homeowners. Nippon Malaysia tasked Naga DDB to stimulate homeowner’s interest

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
OMD ANMUM ESSENTIAL 1

Anmum Ruffles the Market with the First “No Added Sugars” Milk

OMD and Anmum grabs the attention of parents with young kids through a 3-Phase campaign to extol the virtues of calculating sugar content in growing-up milk

OMD PANASONIC 3

Panasonic’s Viera 3D Exceeds Sales Expectations

Anaglyph images of Viera 3D, 1 million stereoscopic 3D eyewear were placed within 5 major newspapers circulated nationwide to create intrigue and deliver interaction with the brand

OMD MCDONALDS 2

It’s Breakfast Time at McDonald’s

Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available

OMD PANASONIC 1

No Escaping from Panasonic’s Campaign!

Its WAR in the competitive AV category; the only way out is to create high impact and deliver extensive reach that consumers cannot avoid

OMD AMBI PUR

Ambi Pur Drives to Elevate Desire in a Low Interest Product

Ambi Pur Gel Crystals seeks to increase market share, deliver penetration, drive product relevance and instill desire among consumers to make their home inviting

OMD VISA

Visa Does a “360” With the Olympics

A drive by OMD to increase usage of Visa cards nets impressive results for the global financial brand