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Carat July 2013

Carat Malaysia’s Media Update: July 2013

This issue features the 1H 2013 ADEX and how it would pan out over the next six months. Also featured is the timely look at Pay TV, tracing its inception into ADEX reporting till 1H 2013 to appreciate the changes that are happening to monitored ADEX.

Source: Carat Malaysia,

Idea Monday 51: What a Blast!

Featured brands: BNP, Puma, Antartica Beer

Source: CreativeJuice\Kuala Lumpur,
Jotun Ads

A New Coat of Paint to Welcome Hari Raya Aidilfitri

Brand agency Roar Point executes an integrated campaign for Jotun; encouraging consumers to freshen their homes with a new coat of paint

Source: Long Yun Siang,

Idea Monday 49: What a Blast!

Featured brands: Snickers, Google, Cloud 9, Adecco, Renault

Source: CreativeJuice\Kuala Lumpur,

Idea Monday 43: What a Blast!

Featured brands: NGO India, Japan Manga, TEDxSydney, Carlton, Penguin

Source: CreativeJuice\Kuala Lumpur,

Hong Leong Unites Product Activities into One Key Comm Channel

A different media strategy saw the creation of a new segment; news sponsorship on TV to deliver cut-through


Cartier Seeks Greater Visibility in a Cluttered Category

Luxury brand Cartier wants young PMEBs to think of itself as a youthful, fashionable and luxury jeweller


Cartier Endears to Well-Read and Discerning PMEBs

Cartier launches an affordable range in an unconventional manner

Smart Crush 1

The Hip & Zippy “SMART” Rolls in Guerrilla Style!

CRUSH creates a targeted 360 degree campaign to get the word out about a new entrant to the auto market

Source: Karthi Palanisamy, Managing Director,
Sun 1 Pic

Branding Feared Journalists at The Sun!

CRUSH decides to cleverly and tactfully “brand” more than a couple of journalists from The Sun!

Source: Karthi Palanisamy, Managing Director,