Brand Marketing Cases, Insights, News & More!

PR Warehouse

gocomm logo

GO Communications heads for the Philippines

GO Communications’ Asian expansion continues by forming a partnership with NGP Integrated Marketing Communications in the Philippines.

OMD FACE FIRST 1

“Face First”; The Brylcreem Masculinity Challenge

Brylcreem persuades the metrosexual male to have a go at its 2-in-1 facial cleanser and easy shave, the one-step face-care regimen.

Smart Crush 1

The Hip & Zippy “SMART” Rolls in Guerrilla Style!

CRUSH creates a targeted 360 degree campaign to get the word out about a new entrant to the auto market

Source: Karthi Palanisamy, Managing Director, karthi@crush.com.my
Ayamas - Bubur Lambuk

Ayamas Heads for the Malay Heartland to Endear During Ramadhan

BEST USE OF SMALL BUDGET: Celebrity Chef Wan travels to the Malay heartland with Ayamas to amplify the message of sharing; and Carat delivers despite a challenging budget

Source: Carat Malaysia, Bala.pomaleh@carat .com
Allianz logo

Allianz Prolongs the Drive to Keep Children Safe on the Road

Allianz Malaysia will continue to distribute free Child Safety Booster Seats nationwide in 2013

OMD HASBRO

Hasbro Encourages Families to Play and Bond

A campaign in times of economic uncertainly chooses to excite parents and kids with “Family Game Night”; for the entire family to enjoy and become closer

BOH - BOH Sedap Giler

BOH: Sharing the Best Eating Joints

BEST USE OF SPONSORSHIP: A drive by BOH urging Malaysians to share their favorite eating joints delivers hidden gems nationwide and increases stall revenues

Source: Carat Malaysia, Bala.pomaleh@carat .com
OmnicomMediaGroup Brylcreem Fear Factor 1

Still Standing Strong with Brylcreem

Omnicommediagroup’s campaign for Brylcreem cleverly demonstrates its USP through a special segment of Fear Factor

OMD AMBI PUR

Ambi Pur Drives to Elevate Desire in a Low Interest Product

Ambi Pur Gel Crystals seeks to increase market share, deliver penetration, drive product relevance and instill desire among consumers to make their home inviting

OMD FACE FIRST 1

The Brylcreem Masculinity Challenge Entices the Metrosexual Man

Sales doubled when among others, the creative campaign made it easy for the intended segment to try the product