Brand Marketing Cases, Insights, News & More!

OOH Warehouse

BMW -  BMW Digital Board

BMW: Looming Ominously in the Rearview Mirror

Carat gives BMW’s new F10 a commanding presence by accentuating its strong “overtaking presence” on over-sized billboards at one of the busiest arteries in the Klang Valley

Source: Carat Malaysia, Bala.pomaleh@carat .com

Visa Disrupts Traffic to Distract Shoppers

Visa gets in close proximity with high disposable income shoppers in popular malls located at market centres; with eye-popping results to show post-campaign


McDonald’s Prosperity Burger Seeks New Terrain

Over 160000 students are reminded about the experience they will miss if they do not get cuddly with McDonald’s popular Prosperity Burger

OmnicomMediaGroup Fedex 2

FedEx Overtakes DHL for the First Time!

Fedex brand recall zoomed past DHL for the first time, with top-of-mind awareness increasing by 7% in Malaysia in a campaign crafted by OmnicomMediaGroup

Maybank 1-2

Maybank Celebrates Malaysia’s 50th Birthday

Its colours and lights-on as Posterscope helps Maybank celebrate Malaysia’s 50th birthday

Maybank Mirror

Maybank Wants Customers to “See” Themselves

Posterscope hits on a creative idea to help Maybank’s customer feel that they are the “King”


Breakfast Over the Weekend at McDonald’s! Why Not?

McDonald’s introduces the Family Breakfast Box and drives emotional appeal of the family weekend breakfast to grow trials and weekend sales


It’s Breakfast Time at McDonald’s

Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available

Cadbury 1

Cadbury Goes All Out to Spread Joy

Malaysia turns fifty; and Cadbury spreads joy in conjunction with the Nation’s birthday

Clorets 2

Clorets Targets the Young at Their Hang-Out Joints

Fresh breath matters to yhe young when conversations are at close proximity