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IDEAMONDAY#43pic

Idea Monday 43: What a Blast!

Featured brands: NGO India, Japan Manga, TEDxSydney, Carlton, Penguin

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com
IDEAMONDAY#42pic

Idea Monday 42: What a Blast!

Featured brands: KLM, Samusocial, Kit Kat, ING Direct, UNICEF

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com
BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com
Naga English 1

“Oh My English!”

Astro intended to launch “Oh My English!” Malaysia’s first situational comedy programme that promotes learning English

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
OMD LIBRESSE 3

Libresse Persuades the Target to Just Try It!

Libresse engages a target with low brand-switching tendencies and one that shuns traditional media – the Challenger brand opts for internet and mobile as a better way around

OMD MCDONALDS 8

McDonald’s Gives Away Free Coke Can Glasses!

Coke turns 125; and no other brand has the lure that Coke has with collectors of branded memorabilia. McDonald’s found that that Malaysians too love their branded collectibles!

OMD PANASONIC

Panasonic Casts a Green Pall Over the Competition

OMD’s campaign maneuvers the Panasonic brand right into the hot-spot that was rife with competitive activity; to deliver enviable results

OMD TOM TOM BAK

Anmum & Tom Tom Bak Collaborate to Engage Malay Mums

Creating strong affinity was the mandate from Anmum; and campaign results were measured thru’ research

Nokia - World's Biggest Angry Birds Playground (integrated media)

World’s Biggest Angry Birds Playground

The angry bird’s came to rescue Nokia by turning around Malaysian youths who did not see the brand as fun, innovative and exciting

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD LIBRESSE 2

Libresse Radio Contest Generates Over 16,000 Pageviews!

Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes