Brand Marketing Cases, Insights, News & More!

On Ground Warehouse

Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands,
Smart Crush 1

The Hip & Zippy “SMART” Rolls in Guerrilla Style!

CRUSH creates a targeted 360 degree campaign to get the word out about a new entrant to the auto market

Source: Karthi Palanisamy, Managing Director,
Roller Coaster

Roller Coaster Accelerates Conversations

A campaign by OmnicomMediaGroup for Roller Coaster elevates conversations about the brand in the social space and delivers more fans as well as sales

PHD Stan Chart 1

Standard Chartered Delivers the Ultimate Liverpool FC Experience

PHD works hard, played ball with Liverpool FC to deliver over 17,000 new card members for Standard Chartered Bank – and over a 2-month campaign period

Source: PHD
BOH - BOH Sedap Giler

BOH: Sharing the Best Eating Joints

BEST USE OF SPONSORSHIP: A drive by BOH urging Malaysians to share their favorite eating joints delivers hidden gems nationwide and increases stall revenues

Source: Carat Malaysia, Bala.pomaleh@carat .com
BOH - BOH Sedap Giler - Presentation Board

BOH Sparks Conversations About Favourite Foods

Carat integrates bought, owned and earned practices to promote Malaysia’s passion for eating out – at stalls in particular

Source: Carat Malaysia, Bala.pomaleh@carat .com

Anmum & Tom Tom Bak Collaborate to Engage Malay Mums

Creating strong affinity was the mandate from Anmum; and campaign results were measured thru’ research


Prudential: Getting Young Adults Ready for Insurance

Prudential fuels conversations with young adults in order to subtly steer them to a new life insurance policy specially created for them

Source: David Mitchell, Naga DDB Insights,
Nokia - World's Biggest Angry Birds Playground (integrated media)

World’s Biggest Angry Birds Playground

The angry bird’s came to rescue Nokia by turning around Malaysian youths who did not see the brand as fun, innovative and exciting

Source: Carat Malaysia, Bala.pomaleh@carat .com