Brand Marketing Cases, Insights, News & More!

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OmnicomMediaGroup Hasbro

Hasbro’s POPPIN PARK’ – Out-of-Stock!

OMD’s campaign for Hasbro’s POPPIN PARK’ toys for Infants and Preschoolers deliver results beyond expectations despite a modest budget

2016 Pic 1

Technologies Designed to Dazzle Come 2016!

PHD Malaysia discussed new technologies that will become prevalent over the next five years and their impact on society and the marketing and communications industry

Halal

The Malay Consumer Profiled

Is the Malay community, the largest demographic in Malaysia the most important demographic in terms of potential and value?

OMD BABY KIKO

Baby Kiko Battles Brands with Higher Aspirational Value

The first child makeover reality show takes off in Malaysia and the target, celebrity parents, become fashion stylists for their kids. The programme averaged 300,000 viewers/episode

OMD VISA 3

Visa Disrupts Traffic to Distract Shoppers

Visa gets in close proximity with high disposable income shoppers in popular malls located at market centres; with eye-popping results to show post-campaign

OMD VISA 2

Spend! There’s Visa Debit Card to Help!

The campaign brought together 2 popular brands; Visa and Guardian’s 300 stores got together to brand cash registers to demonstrate the convenience of paying thru’ a debit card

OMD MUNCHY'S 1

Glorifying Munchy’s as a Successful Homegrown Brand

Munchy’s moves to drive-home the fact that its #1 in Malaysia and has in tow a bevy of sub-brands and wide product repertoire; all primed to inject fun into the lives of Malaysian consumers

OMD MAMIL GOLD 1

The Magnetic Pull of Mamil Gold

The campaign imperative: To increase awareness for the importance of immunity, close the share gap in the category and increase consumption of the brand

OMD HASBRO

Hasbro Encourages Families to Play and Bond

A campaign in times of economic uncertainly chooses to excite parents and kids with “Family Game Night”; for the entire family to enjoy and become closer

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Why Bother with Mobile Anyway?

Mobile devices are responsible for over 20 % of all e-commerce shopping – and that number is growing swiftly every year!