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Infographic OMD Car May 2013

What’s Driving Malaysian Car Owners?

Buying a car is like embarking on an adventure of sorts – who calls the shots? Local or foreign brand? Luxury or non-luxury? This information from OMD and PHD delivers some pithy ideas

Source: OmnicomMediaGroup, Andreas.Vogiatzakis@OmnicomMediaGroup.com
Infographic OMD Milk May 2013

Milking the First Gen-Y Parents

Gen-Y and the older generation go head-to-head in this infographic over influences on choice of infant formula, source of information, reasons for moving a brand into their decision set and more

Source: OmnicomMediaGroup, Andreas.Vogiatzakis@OmnicomMediaGroup.com
OMD DANOME DUMEX

Danone Dumex: Only But the Truth!

The media hype about sugar has consumers confused and curious – a dedicated microsite with pertinent information from Danone Dumex clears the air

OMD KIWI KLEEN

Kiwi Kleen Delivers Cleaning Tips and Demos

A “30-minute Chef” takes centre-stage to Demonstrate the ease of cleaning via useful and practical tips on TV

OMD SNICKERS

Snickers to the Rescue; When Hunger Strikes!

The chocolate covered energy bar snares urban males with a game on banners in cyberspace

OMD HONG LEONG BANK 2

Hong Leong Unites Product Activities into One Key Comm Channel

A different media strategy saw the creation of a new segment; news sponsorship on TV to deliver cut-through

OMD WRIGLEYS 1

Wrigley’s Doublemint Hits the Streets During Ramadhan

OMD rolls-out an integrated campaign for Wrigley’s to “Freshen Things Up!”

OMD MCDONALDS

Beefing-Up McDonald’s Beef Foldover & Reinforcing Leadership

McDonald’s embarked on a journey to introduce a new product, and reinforce market leadership

OMD WRIGLEYS

Eclipse Aims to Entrench in the Cluttered Mints Category

Wrigley’s launched Eclipse Sugar Free Mints to young urban Chinese women leading healthy lifestyles

OMD CARTIER 1

Cartier Seeks Greater Visibility in a Cluttered Category

Luxury brand Cartier wants young PMEBs to think of itself as a youthful, fashionable and luxury jeweller