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Nielsen Warehouse

Nielsen 2 May 2013 1

Malaysian Consumer Confidence Quarter 1, 2013

Nielsen: Malaysian consumer confidence up four points to 107 In first quarter 2013. Optimism towards local job prospects and personal finances fuel strong confidence level in Malaysia


Baby Kiko Battles Brands with Higher Aspirational Value

The first child makeover reality show takes off in Malaysia and the target, celebrity parents, become fashion stylists for their kids. The programme averaged 300,000 viewers/episode

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Social Media: A Staple for Malaysians?

46% of Malaysian social media users utilise a mobile phone for social media interaction


Malaysia’s Consumer Confidence Stays in the Top 10!

Malaysian consumer confidence ranks 9th among 58 countries; declines 6 points in q3 2012

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Consumers Cautiously Optimistic but Price Conscious (2012)

Three in five shoppers would buy only the essential items in response to rising food prices and one third would buy less in total, amongst the highest in SEA


Dugro Doubles Planned ROI!

Dumex targets Malay consumers, opts for a contest supported by TV advertising to drive consumption of their product over 2 months


Malaysian Consumer Confidence Up 4 Points (2012)

Over two-thirds of Malaysians are optimistic; Total FMCG value growth reported year-on-year decline in April and May as consumers are holding back spending…


Muslims Stock-Up Before the Fasting Month (2011)

70% of MUSLIMS STOCK UP ON NON-PERISHABLE ITEMS PRIOR TO THE FASTING MONTH. Consumers aged 20-39 and central region Muslims stock-up the most


Mamil Gold Wants Reach for a New Formulation, Immunofortis

OMD delivers cut-through and strong brand recall by incorporating a shield on Parenting magazines