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Newspaper Warehouse

Carat July 2013

Carat Malaysia’s Media Update: July 2013

This issue features the 1H 2013 ADEX and how it would pan out over the next six months. Also featured is the timely look at Pay TV, tracing its inception into ADEX reporting till 1H 2013 to appreciate the changes that are happening to monitored ADEX.

Source: Carat Malaysia, Bala.Pomaleh@Carat.com
IDEAMONDAY#51pic

Idea Monday 51: What a Blast!

Featured brands: BNP, Puma, Antartica Beer

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com
OMD Newspaper 8

Aren’t Malaysians Bucking the Newspaper Readership Trend…

It is interesting that Malaysia is the only country in APAC where newspaper readership is actually growing instead of following the typical trend of declining

OMD MCDONALDS 2

It’s Breakfast Time at McDonald’s

Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available

OMD PANASONIC 1

No Escaping from Panasonic’s Campaign!

Its WAR in the competitive AV category; the only way out is to create high impact and deliver extensive reach that consumers cannot avoid

OMD PANASONIC

Panasonic Casts a Green Pall Over the Competition

OMD’s campaign maneuvers the Panasonic brand right into the hot-spot that was rife with competitive activity; to deliver enviable results

OMD DUMEX

Dumex Dugro Endears to Malay Consumers

OMDs campaign for Dumex Dugro ropes-in a celebrity couple to touch the hearts of Malay consumers

OMD PANASONIC 2

Panasonic Exhorts Malaysians to “Waste Not, Want Not”!

The AV brand collaborates with the famous Grandma “Mottainai” to instill the benefits of avoiding wastage among Malaysians from all walks of life