Brand Marketing Cases, Insights, News & More!

Naga DDB Warehouse


Do People Buy Paint? Or Ideas?

The rising cost of living has blunted the repainting plans of many homeowners. Nippon Malaysia tasked Naga DDB to stimulate homeowner’s interest

Source: Naga DDB Insights,
Project Listen 1

Prudential: “Always Listening, Always Understanding”

Prudential’s marks its 88th year in Malaysia by thanking stakeholders for their support

Source: Naga DDB Insights,
Naga English 1

“Oh My English!”

Astro intended to launch “Oh My English!” Malaysia’s first situational comedy programme that promotes learning English

Source: Naga DDB Insights,
Naga Clean 2

Clean & Clear Girl-A-Thon for Teenagers

Clean & Clear® Deep Action Cleanser engages young girls who become self-conscious when their skin gets OILY!

Source: Naga DDB Insights,
munchy march 1

Driving Sales in the Stagnant Biscuits Category

Naga DDB crafts a campaign to help Munchy’s drive sales in a category that is pretty much stagnant

Source: Naga DDB Insights,
AstroEveryday 2

Every Day is a Great Day for Astro

A campaign to elicit support for a new Chinese movie and outshine an “also ran”

Source: David Mitchell, Naga DDB Insights,
Munchys 4

Munchy’s – ‘Serious About Fun’

A campaign to reinforce Munchy’s brand essence – and show the fun side of serious

Source: David Mitchell, Naga DDB Insights,

Astro: Trumping Competition From Across the Causeway With Authenticity

Naga DDB and ASTRO drums-up a campaign to encourage the Johorean Chinese to subscribe to the latter’s services

Source: David Mitchell, Naga DDB Insights,
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Clean & Clear Builds Stronger Brand Affinity with Teens & Older Teens

Clean & Clear endeavours to make itself more appealing whilst not to be seen as a brand that only rewarded good looks

Source: David Mitchell, Naga DDB Insights,

Prudential: Getting Young Adults Ready for Insurance

Prudential fuels conversations with young adults in order to subtly steer them to a new life insurance policy specially created for them

Source: David Mitchell, Naga DDB Insights,