Munchy’s moves to drive-home the fact that its #1 in Malaysia and has in tow a bevy of sub-brands and wide product repertoire; all primed to inject fun into the lives of Malaysian consumers
Source: OmnicomMediaGroup
Munchys Warehouse
Munchy’s Mini Neutralizes the After Effects of the “Melamine Scare”!
Campaigns August 7, 2012
A promotions campaign to drive sales volume, and inject excitement into a boring category is the thrust of this campaign which was aptly dubbed “Mini Transformers Challenge”
Source: OmnicomMediaGroup
Munchy’s Sponsors Front Page News – on TV!
Campaigns March 7, 2012
A CSR initiative has Munchy’s position itself as a brand that cares about social issues that trouble society, as well as celebrate life and happiness
Source: OmnicomMediaGroup
Driving Sales in the Stagnant Biscuits Category
Branding & Marketing, Branding & Marketing Cases, Campaigns March 7, 2012
Naga DDB crafts a campaign to help Munchy’s drive sales in a category that is pretty much stagnant
Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
Munchy’s – ‘Serious About Fun’
Branding & Marketing, Branding & Marketing Cases, Campaigns, Digital & Social Cases January 3, 2012
A campaign to reinforce Munchy’s brand essence – and show the fun side of serious
Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
