Munchy’s moves to drive-home the fact that its #1 in Malaysia and has in tow a bevy of sub-brands and wide product repertoire; all primed to inject fun into the lives of Malaysian consumers
Munchys Warehouse

Glorifying Munchy’s as a Successful Homegrown Brand

Munchy’s Mini Neutralizes the After Effects of the “Melamine Scare”!
A promotions campaign to drive sales volume, and inject excitement into a boring category is the thrust of this campaign which was aptly dubbed “Mini Transformers Challenge”

Munchy’s Sponsors Front Page News – on TV!
A CSR initiative has Munchy’s position itself as a brand that cares about social issues that trouble society, as well as celebrate life and happiness

Driving Sales in the Stagnant Biscuits Category
Naga DDB crafts a campaign to help Munchy’s drive sales in a category that is pretty much stagnant