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Mobile Warehouse (page 2)

OMD LIBRESSE 3

Libresse Persuades the Target to Just Try It!

Libresse engages a target with low brand-switching tendencies and one that shuns traditional media – the Challenger brand opts for internet and mobile as a better way around

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Prudential: Getting Young Adults Ready for Insurance

Prudential fuels conversations with young adults in order to subtly steer them to a new life insurance policy specially created for them

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my