Brand Marketing Cases, Insights, News & More!

Milk Warehouse

Case 7 – Shopper Marketing

Dutch Lady Takes Moms by Surprise

IPG Mediabrands leverages an untapped position to bring alive ‘Applied-Learning’ by creating, collecting and showcasing very Smart Tales from Moms nationwide

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Infographic OMD Milk May 2013

Milking the First Gen-Y Parents

Gen-Y and the older generation go head-to-head in this infographic over influences on choice of infant formula, source of information, reasons for moving a brand into their decision set and more

Source: OmnicomMediaGroup, Andreas.Vogiatzakis@OmnicomMediaGroup.com
OMD DANOME DUMEX

Danone Dumex: Only But the Truth!

The media hype about sugar has consumers confused and curious – a dedicated microsite with pertinent information from Danone Dumex clears the air

OMD MAMIL GOLD 1

The Magnetic Pull of Mamil Gold

The campaign imperative: To increase awareness for the importance of immunity, close the share gap in the category and increase consumption of the brand

OMD DUMEX DUGRO

Dugro Doubles Planned ROI!

Dumex targets Malay consumers, opts for a contest supported by TV advertising to drive consumption of their product over 2 months