Brand Marketing Cases, Insights, News & More!

McDonalds Warehouse

Whats in a name

Top 5 Influential Brands 2013

According to Jeff Bezos, founder of Amazon.com, “your brand is formed primarily, not by what your company says about itself, but what the company does.” Thanks to the ever-evolving wonders of technology, growing connections are constantly fostered between brands and consumers.

McDonalds Logo

McDonald’s Malaysia wins Gold

McDonald’s Malaysia wins Gold for the fourth consecutive year at the Putra Brand Awards 2013

Source: http://www.mcdonalds.com.my, Caydence.Low@my.mcd.com
Logo Wars

Popular Logos at Loggerheads

An overview of how the companies behind these logos go head to head…

OMD MCDONALDS

Beefing-Up McDonald’s Beef Foldover & Reinforcing Leadership

McDonald’s embarked on a journey to introduce a new product, and reinforce market leadership

Burn

Burn Baby Burn!

Could YOU go the distance to burn off this lunch?

OMD MCDONALDS 5

McDonald’s Asks – What’s “G” in the GCB?

A scaled budget, a limited time period was all OMD had to work with to quickly drive awareness, interest and trial for a new product offereing from the fast food Giant

OMD MCDONALDS 3

McDonald’s Prosperity Burger Seeks New Terrain

Over 160000 students are reminded about the experience they will miss if they do not get cuddly with McDonald’s popular Prosperity Burger

IDEAMONDAY#12pic

Idea Monday 12: What a Blast!

Featured brands: Citroen, McDonalds, Durex, Torrent, Magnum

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com
OMD MCDONALDS 8

McDonald’s Gives Away Free Coke Can Glasses!

Coke turns 125; and no other brand has the lure that Coke has with collectors of branded memorabilia. McDonald’s found that that Malaysians too love their branded collectibles!

OMD MCDONALDS 7

Breakfast Over the Weekend at McDonald’s! Why Not?

McDonald’s introduces the Family Breakfast Box and drives emotional appeal of the family weekend breakfast to grow trials and weekend sales