Brand Marketing Cases, Insights, News & More!

Malay Warehouse


Kiwi Kleen Delivers Cleaning Tips and Demos

A “30-minute Chef” takes centre-stage to Demonstrate the ease of cleaning via useful and practical tips on TV

Ayamas - Chef Wan Live!

Ayamas + Chef Wan + Bubur Lambuk = An Unforgettable Treat

BEST USE OF ACTIVATION: Chef Wan hits the ground and goes on-air as well to entice Malay consumers to get cuddly with Ayamas’ Bubur Lambuk, a popular Malay dish

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - Newspaper

AirAsia Promotes Local Destination Holidays

BEST USE OF NEWSPAPER: Carat’s strategy for AirAsia delivers deeper insights about local destinations to ramp-up local tourism among the Malay community

Source: Carat Malaysia, Bala.pomaleh@carat .com

Muslims Stock-Up Before the Fasting Month (2011)

70% of MUSLIMS STOCK UP ON NON-PERISHABLE ITEMS PRIOR TO THE FASTING MONTH. Consumers aged 20-39 and central region Muslims stock-up the most


Nips, Social Gaming and Television Astro

Nips capitalizes on a mass media platform to drive home the fact that it is the undisputed leader in the chocolate segment; particularly amongst Malay Teenagers


Dumex Dugro Endears to Malay Consumers

OMDs campaign for Dumex Dugro ropes-in a celebrity couple to touch the hearts of Malay consumers