Brand Marketing Cases, Insights, News & More!

Libresse Warehouse

OMD LIBRESSE 4

Libresse Targets Gen-Y for Rapid Growth

An integrated campaign that went on-air, social, mobile and print complete with cliffhangers and celebrities has consumers spending over 2000 hours on Libresses’ microsite. And there’s more.

OMD LIBRESSE 3

Libresse Persuades the Target to Just Try It!

Libresse engages a target with low brand-switching tendencies and one that shuns traditional media – the Challenger brand opts for internet and mobile as a better way around

OMD LIBRESSE 2

Libresse Radio Contest Generates Over 16,000 Pageviews!

Yuna’s song was a key mnemonic in a TVC-led campaign. And Hotfm got into the act with promo spots that urged listeners to call and record their version; a website came into operation to tally votes

OMD LIBRESSE 1

Libresse Moves to 5th Place in 10 Months!

Its not a welcome mix – a new brand, a “taboo” category, established competitors, and targets with short attention span – and the brand rose to enviable awareness in 10 months!

OMD LIBRESSE

Right Platform Snares Libresse 92% Contest Entries!

OMD and SCA work together to deliver a fast and impactful campaign to create mass awareness of Libresse, but with a limited time and commensurate budget