Brand Marketing Cases, Insights, News & More!

Johnsons Baby Warehouse

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 3 – Social Gaming

Turning Malaysian Mothers into Social Gamers

A “Babyroom-Makeover-Campaign” turns Malaysian mothers into social gamers increasing brand love for Johnson’s

Source: IPG Mediabrands, Andrea.Mathew@mbww.com